Documentary Video Analysis review Movie Example | Topics and Well Written Essays - 1500 words

Documentary Video Analysis - Movie Review Example The time was one of increased curiosity about China in the wider world, and this documentary was no doubt conceived as a way of informing western audiences about the background to the unfolding protests in China. The main message of the film appears to be a to give a linear narrative starting with the end of the old feudal system and the beginning of a new struggle for control in China in the year 1911. The neck and neck battle between Nationalists and Communists is shown, with some quite graphic old black and white moving pictures of what life, and in some cases death, was like for many people. Very early on there is an indication of the ultimate goal of the documentary, which seems to be to explain to the viewer how China â€Å"became the largest communist state on earth.† The dramatic way this is sad, and the deep, male American narrative voice, make this sound like something dramatic, and at the same time somewhat frightening. In fact this pro-American tone is carried on t hroughout the whole documentary and constitutes something of a bias. All of the English language voices which are used to translate the passages in Chinese are very American, and it is an interesting choice on the part of the director to use this kind of speaker and not seek out speakers with more international or Asian sounding voices. The film is very effective at conveying the struggle between Chiang Kai-shek and Mao Tse Dong for the heart of the Chinese people. The trouble for the Western viewer is, however, that there does not seem to be much difference between the nationalist and the communist camps. Both go about their business with quite extreme brutality, making this quite a harrowing film to watch in places. Executions, piles of corpses in the streets, and tales of vicious torture bring home the atrocities carried out by both sides, and the human cost to the ordinary people who made up both the armies and the victims of pillaging across a landscape that is already dreadful ly poor. The film would have benefited from pause from visual narrative, in order to explain some of the ideological differences between the two. Mao is shown writing out some of his greatest works, for example, but there is no indication what it was he was writing about. The analysis of events was not at all sophisticated, and in fact some of the graphics were beyond basic. For a production in the late 1980s, it shows remarkably little sophistication in the maps and visual effects that it uses. Arrows and flags denote troop movements and foreign country involvement, but it is all done on a scale that makes china look like a tiny marginal state. There is no impression of the vastness of the territory, or the great differences in terrain and culture that existed across this whole nation. The best features of the film were a) its use of authentic old silent films, and b) its interviews with eye-witnesses who knew some of the leading figures in China in this period. The son of Chiang K ai-shek is interviewed, for example, presenting a disconcertingly western appearance in his shirt and tie, along with many soldiers and a few women who were involved in the Long March or in some of the Communist or Nationalist youth movements. Several of these interviewees give remarkable testimony to the dangers that they themselves faced, and several pronounce

Public relation campaign Essay Example | Topics and Well Written Essays - 2500 words

Public relation campaign - Essay Example However, its business is also contributed towards the non-pharmaceutical sources, specifically the crop protection industry accounting for 60% of non pharmaceutical business. Huntingdon Life Sciences uses animals in the biomedical research conducted by it for its customers. In UK around 60,000 animals are annually used. This number is further broken down by species like fish, bird, mouse, rat and other mammals. In the field of non clinical CRO, HLS is the third largest in the world but it is better known to general public as the target of animal rights campaign of high profile. Stop Huntingdon Animal Cruelty (SHAC), the animal rights group, has mainly orchestrated the campaign. Issues involved with Huntingdon Life Sciences Huntingdon Life Sciences has been criticised by the group of animal welfare and animal rights for using animals in research for abusing animals and for testing wide range of substances, particularly non-medical products on animals. It has been claimed by SHAC that around 500 animals died everyday at HLS. A film was recorded secretly inside HLS in UK which was subsequently broadcasted on television channel as â€Å"It’s a Dog’s Life† showing serious breaches of animal protection laws. It has also shown the taunting of animals and a puppy held up by scruff of neck and was repeatedly punched in face. The laboratory technicians responsible for this activity were suspended from HLS after this broadcast. The campaign of Stop Huntingdon Animal Cruelty is based in US and UK which aimed to close the company Huntingdon Life Sciences. The methods of campaign are the direct action which are non-violent and demonstrations and lobbying. It not only targets HLS but any institution, company or person doing business allegedly with laboratory, whether as suppliers, clients, cleaning and disposal services and employees of those companies. So, HLS was forced to set up its own security, laundry service, catering and delivery as the outside su ppliers doing business with it declined. The campaign against HLS led to crash of its share price. The Royal Bank of Scotland closes its bank account and the British government arranged for the state owned Bank of England to give them an account. The share price of company fell down and was dropped from New York Stock Exchange as its market capitalisation fall below NYSE limits. The British Government then took decision to tackle the problem of extremism of animal rights. There was an enactment of a police campaign called Operation Achilles against SHAC, involving police officers in Amsterdam, England and Belgium. 32 people linked to the group were arrested and seven leading members of SHAC were found guilty of blackmail. As a consequence of the operation, most violent activists were jailed. Public relation campaign Following the major issues involved with Huntingdon Life Sciences, a suitable public relation campaign can be proposed to improve the public perception of company and to counteract the negative effects of animal rights lobby. Public relations refer to the forms of planned communication, both inward and outward, which occurs between an organisation and public in order to achieve specific objectives with effect

Marketing Strategy of Aer Lingus Assignment Example | Topics and Well Written Essays - 5000 words

Marketing Strategy of Aer Lingus - Assignment Example Currently, Irish government holds 25.1% of shareholding in Aer Lingus. The airline company operates as ‘value carrier’ while it has signed number of agreements air line companies of other countries such as Aer Arann, Air Bus etc in order to manage its low cost services. Primary market for Aer Lingus includes Republic of Ireland, continental Europe, UK and USA. In the year 2012, the Irish airline company has carried more than 9.6 million passengers across the boundaries. In the year ended 31 December 2012, the company has reported annual revenue of more than â‚ ¬1,350 million with operating profit hovering over â‚ ¬65 million. The company has established its base airport in Belfast City and shown the interest to expand its destination routes by 2 times in next couple of years (Competition Commission, 2013). The Irish airline carrier has established its base in Belfast City along destination points include Manchester, Birmingham, Gatwick and Heathrow airports of UK ( Competition Commission, 2013). Great Britain-Ireland destination root contributes 30% to 33% of the top line growth and 45% of total passengers for Air Lingus. Until 2001, Aer Lingus operated as full service carrier but after 9/11 world trade centre terrorism the company has transformed itself as low-cost carrier. Since 2009, the company has completely changed its positioning statement has become ‘value carrier’ by serving centrally located airports in order to decrease its travel path and save the fuel cost in order to deliver service to customers at competitive price. The company has also entered in partnership with existing low-cost airlines in order to deliver low cost services to customers...Conjoint impact of reduction of disposable income of consumers and entry of resource rich international airlines have pushed Aer Lingus to reposition as value carrier. Hence it can be said that, although the problem for Aer Lingus is strategic in nature but the brand can reposi tion itself with the help of integrated marketing communication strategy. However, let’s try to understand changing macro environmental challenges for Aer Lingus in terms of PESTLE Analysis. VCCP Blue (2008) has pointed out that Aer Lingus spends only â‚ ¬2 million for implementing its IMC plan which is way below than the industry average of advertising to sales ratio (A/S ratio). Hence it is recommended for the company to increase its advertising position in order to use all channels of communication in effective manner. On the basis of PESTLE analysis, it can be said that the company needs to promote its green initiatives such decreasing the carbon emission in short haul travel, creating greenery in African nations etc in the form of press release. They need to use the print media advertisement in order to release key benefits that can be achieved through merger & acquisition in order to create positive word of mouth regarding the event among customers. Such kind of indirect lobbying also help Aer Lingus in legal proceedings.

Business and Society Case Study Example | Topics and Well Written Essays - 250 words

Business and Society - Case Study Example Clean water supply is however a significant problem, in India and globally, and has been the center of focus for such organizations as the United Nations with such goals as reducing the percentage of people who cannot access sustainable clean water supply to 50 percent by the year 2015. Threat to this sustainability is significant as initiated water projects stall amid locals’ inability to assume responsibility over the projects but clean water supply remains a health and economic necessity. Commercial players have moved in to supply clean water in India while other socially responsible companies seek non-commercial solutions. Social responsibility that incorporate profit oriented and non-profit oriented objective promises a solution and tops Byrraju’s current considerations. The foundation’s SWEET water project begun in 2004 and charges consumers little fee that is used for operations and maintenance. Many of the target customers are however not willing to pay t he price despite affordability and their concerns include taste of the project water and preference for other needs. Establishing the water project requires collaboration between the community, contributing 75 percent of construction cost after application, and Byrraju foundation contributing through loaning. The community then runs the project put pays a percentage of revenues to the foundation for the advanced loan and maintenance. The current situation however challenges feasibility of the project prompting alternative measures that Hari is considering such as raising prices, selling the project, market expansion, grant application, and

Intelligence Reform Essay Example | Topics and Well Written Essays - 750 words

Intelligence Reform - Essay Example After World War 1, America intelligence hard work paid attention on code breaking against Germany and Japan. In 1941 president Franklin Roosevelt established the first peacetime civilian intelligence after discovering that it was inevitable to escape involvement of the world war 2.the offices were developed to manage the activities of a number of agencies. Nevertheless, after the Japanese bombed Pearl Harbor the United States experienced its mostly expensive intelligence disaster (Zegart 25). The intelligence failure because of assessing â€Å"misconceptions, collection gaps, bureaucratic confusion and well-planned Japanese denial and deception† resulted to the development of a larger and more varied agency in 1942 (Calabrese 11). The US intelligence agency faces the challenge of widespread lack of trust in its power to undertake its mission competently and legally. Existence of increased terror group like al Qaeda has been a major challenge for intelligence policy makers (Kantor 35). The ability to control any source of information retrieved is also a major pitfall. Intelligence agency need also to change its old tactic of viewing things instead it needs to incorporate the developing technology to counter enemies. The September 11 attacks necessitated the intelligence to reform its tactics to counter other terrorist attacks. The attack was termed as a major failure for the intelligence team therefore reinvention and revitalization techniques ought to be embarked (Calabrese 14). The intelligence reforms have also embarked on techniques that involve counterintelligence missions. The techniques involve finding out loopholes within the intelligence team to ensure past mistakes are not repeated and terror attacks are prevented. In the past intelligence involved speculation about problems or what was anticipated to happen. Evidence of information were hidden and

Kingston Communications Assignment Example | Topics and Well Written Essays - 2000 words

Kingston Communications - Assignment Example Using "Porter's Five Force Model" (http://www.12manage.com/methods_porter_five_forces.html), let us see where the issues may exist for Kingston Communications. Porter's model states that thefollowing forces can affect how business relates to the rest of the marketplace: The problem that Kingston had in converting from what was then a traditional telecoms industry using analogue technology to modern digital technology was that they did not readily have the expertise, technology or the agreements in place with providers such as British Telecom, in order to compete against established companies, such as Skype and recently, Vonage. Since then there have been a proliferation of VOIP providers. Various broadband providers have included VOIP as part of their services, when originally all they provided was a dial-up service to access the internet, and later broadband. There are now several companies on the market providing integrated services, including broadband as an 'add-on' as opposed to a primary service as was the case in the recent past. Examples are Sky Television, Orange mobiles, and even BT have got in on the act, by offering digital services alongside their communications offerings. Therefore, Kingston is not alone in feeling the heat of the com petition, as others strive to win market share. How this has changed from a few years ago, and especially for Kingston Communications who used to have a monopoly on these types of service. Kingston probably recognized this as they acquired companies and organizations that had the technology and the resources available. This would make the transition easier, but it came at a price. The acquisition of Affiniti, the business communications integrator,Information Services providing contact centre and directory services, plus the development of their own broadband services would allow Kingston to compete on a level playing field. 2. Threat of substitutes. With regard to VOIP, a substitute phone serviceis exactly what happened.Once the technology for Voice over Internet Protocol (VOIP) was developed, it became a real threat, not only to Kingston, but other large telecoms companies such asBritish Telecom (BT).The real threat was in the cost of the service. For example, Skype offer a free telephone service to other Skype users. This is now standard among most VOIP providers. It became obvious to Kingston and other telecom providers that drastic decisions had to be made with regard to their technology strategy. 3. Bargaining power of buyers. With the proliferation of VOIP and integrated providers, the relative bargaining power of buyers in this market is relatively strong, especially for the average consumer. They can now choose between integrated solutions, such as digital TV and VOIP services, or choose a relatively low-cost broadband only solution. The costs of these services continue to decline, as more and more suppliers compete for market share. 4. Bargaining power of suppliers.In the early days of VOIP, perhaps the

Odyssey by Homer Essay Example | Topics and Well Written Essays - 1000 words

Odyssey by Homer - Essay Example It is therefore the epic is regarded as one of the most alluring and splendid works the world has ever produced. The poet has elaborated that maintenance of dignity and valor was the most imperative phenomenon for Greeks, on which they could not make any compromise altogether. Similarly, the politeness and modesty during speech and actions was also highly significant object for the society, and use of eloquent, apposite and sophisticated words during social interaction was regarded as the sign of being cultured and modest. Moreover, the people of the city were also munificent and generous, and always treated the guests with open arms and happy heart. Consequently, dignity, politeness and hospitality served as the most dominant features of the ancient Greek civilization of Homeric era. The verses depict the valor, pride, ego, prestige and strength of the major characters including the protagonist King Odysseus of Ithaca and his son Telemachus. Similarly, the loyalty, fidelity and dedi cation of Penelope, and the love and affection of the Ithacan subjects for their King Odysseus are also the distinguishing aspects of the ancient Greek life. The play reveals the very fact that the honor, prestige and dignity were regarded as the most prominent aspects of social life among the ancient Greek people, and they did not make any compromise on these issues altogether. ... The issue of pride and shame also appears at the eve of the challenge made by Euryalus, the handsome and strong Phaeacian youth, to Odysseus after the latter’s attending the Phaeacian assembly. Euryalus asks Odysseus to participate in the athletic contest along with the other Athenian youth. (Book 8: lines 178-182) However, Odysseus refused to comply with the same. Consequently, Euryalus passes insulting comments on him by declaring him as a sailor trading back and forth  in a ship with many oars, as well as a captain in charge of merchant sailors (Book 8, lines 200-202) In response to these awkward words, Odysseus made a thought-provoking speech in which he laments over his present state of affairs that is not suitable for the participating in athletics. However, he throws discus so powerfully that no one can do the same. Consequently, Athena encourages him to participate in other competitions too, which he does and wins the same. Hence, he obtains the opportunity of provin g his worth in discus throwing and wrestling. Thus, cunning speeches made by the protagonist character made situation uncomfortable, and the King announces the end of the games for the day. Odysseus is determined to fight against rival generals, sea monsters, court intriguers and hypocrites in order to display his bravery on the one hand, and to sustain the status of a dignified ruler on the other. It is therefore he sets out to fight war against the Trojan army just for the sake of enjoying the status of the most gallant and respectable person of the city. At the beginning of the Trojan War, he appears to be the father of an infant of one month only, departing from him